Case: OP Pirkanmaa

At Särkänniemi, OP Pirkanmaa’s staff day was celebrated on August 22, 2025. The cheerful event received praise from both organizers and participants. This was the first time OP Pirkanmaa organized its staff day at Särkänniemi. “Särkänniemi is a special place: it’s a venue for joyful and fun moments that creates a relaxed and curiosity-inspiring atmosphere through its surroundings. With the help of Särkänniemi’s professional staff, we were able to create a memorable experience for our employees. The area combined adventurous elements, fun, shared updates and uplifting moments on the event stage, as well as catering throughout the day,” says Tarja Sara, HR and Communications Director of OP Pirkanmaa. The private event held in August at Särkänniemi brought together just under 400 members of OP Pirkanmaa’s staff. In addition to the shared program held in the amusement park, the Näsinneula area featured a mobile-guided adventure course organized by Tapahtumatuotanto Voltti. Participants also had the opportunity to stay and enjoy the park after it opened to the general public later the same day. The staff day received positive feedback from both participants and organizers. “The whole day went wonderfully. We had a memorable and unique staff day. It was also an experience for us organizers, as everyone was able to participate without having to take responsibility for arrangements during the event. A big thank you to Särkänniemi,” says Sara. The staff day was held at Särkänniemi for the first time, but OP has been organizing the Hippo Hulinat event for owner-customer families together with Särkänniemi’s Doghill Christmas since 2015. “The popularity of 'Hippo Hulinat' has not decreased over the years – the event continues to fill up year after year with cheerful owner-customer families. The cooperation has worked excellently for this event as well, so it will be organized again this year – and this December 2025, it will be held twice,” adds Terhi Antinmaa, Marketing Manager at OP Pirkanmaa.

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